At Etcho, we’re on a mission to connect wealth with values

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who are we?

Empowering the future of wealth management

Founded by brothers-in-law Liall and Charlie, Etcho was created to make it effortless to connect wealth with values. Our vision is simple - a world where every investment portfolio reflects the world its owner wants to create.

Our money is powerful, and we know that many investors - especially the rising generations - want to align it with their values. But they need help. They need experts in their corner with the right knowledge and tools.
That’s why we’re working with advisers, wealth managers, and intermediaries - empowering the people who hold the keys to connecting capital with real-world change.

To maintain our optimism for the future, we need to act fast. Sustainability poses both the greatest challenge and the greatest opportunity in a generation. There’s no time to waste in directing capital toward a sustainable tomorrow, today.

We bring together deep understanding, passionate pragmatism and vast expertise

We’re not just for ultra-green investors focused purely on sustainability, but also for those with balanced, real-world attitudes - clients who want to invest sustainably enough, in a way that makes monetary sense and reflects what they personally care about. ESG alone doesn’t work for that, so we moved towards real investor values - communicating in relatable, understandable ways that help you make sense of impact data on a client-by-client basis. In doing so, we believe values-based investing becomes an opportunity, not a trade-off.
We bring together deep industry experience, passionate pragmatism, and an unwavering belief in the power of investment and advice to drive positive change. We work with a range of industry leaders and with nearly 100 years of combined wealth management experience, our team understands your world - the pressures of retention, regulation, and differentiation. We’ve channelled that understanding into solutions that make modern, values-led advice simple, compliant, and scalable.
We collate information from leading data providers, our original scoring methodology is externally validated and we’re ISO27001 compliant.

As a result, our impact is already being recognised

We’ve won the Reporting Solution and Innovative Tech Categories from Wealth Briefing in 2024 and 2025, been shortlisted for the Professional Advisor Awards, won Best Sustainable Investing Digital Tech Platform 2024 – UK and Wealth & Finance FinTech Innovators of the Year 2024 from Wealth and Finance International. We’ve also been part of Accenture’s 2025 Fintech Innovation Lab and been on the EY Fintech Growth Programme 2024.
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