We're Liall and Charlie, soon to be brothers-in-law, and we're the co-founders of Etcho.
Our mission is to enable everyone to learn the true impact of their investments.
Our vision is a world where no investment decision is made without the use of Etcho.
Why? Because the future of our planet is in a precarious position, and the way the world invests will be pivotal in securing a brighter future for the earth and everything that calls it home.
Our money is powerful, and so many of us want to align our money to our values. But it's hard to know how or where to invest your money for positive change. And that's why we're building Etcho.
Initially, we're creating an easy to use app as a 'conscious companion' that will help you assess the impact of your stock investment portfolio and discover investment opportunities matching your morals.
Ultimately, we want to develop a tool that provides:
1. Reliable, relatable and digestible impact data
2. Opportunities to discover potential investments
3. Education & motivation to align your investments to your values
As co-founders, we've been friends for over a decade and share a love for sustainability and impact. We've combined these passions and our professional careers to create Etcho. Liall previously worked within sustainability data at Standard & Poors, whereas Charlie worked within corporate social responsibility and international development, most recently at UN agency, Unicef.
Sustainability cannot be a tick-box exercise. Sustainability data in the finance industry is improving, but there is a long way to go to make it relatable to the everyday person. Understanding the impact an investment has shouldn't be complicated. The finance industry has a habit of overcomplicating things and, as an industry, can be difficult to trust. To engage people, the data needs to be trustworthy and relatable, and that's what we're going to build with Etcho.